Rice Krispies Toasted Rice Cereal, Frosted, 12.5-Ounce Boxes (Pack of 4)

The Benefits of Breakfast: A Healthy Way to Begin the Day
Starting the day with a balanced, great-tasting breakfast can put you on the fast track to good nutrition and better overall health. While many kids and adults forget this important first meal, research has shown that sitting down for a nutritious breakfast can decrease the risk of obesity, heart disease, and other nutritionally related conditions in kids and adults. Kids who eat breakfast:

• Are more alert in school, with better concentration, memory and grades
• Get more fiber, calcium, vitamins A and C, riboflavin, zinc, and iron to help build stronger bodies
• Have more energy to pursue healthy and active lifestyles

Cereal’s Role in a Nutritious Breakfast
Coming ready to eat out of the box without extra mess and cooking, cereal is a cornerstone of the busy American family's diet. Kellogg's fortified cereals offer a low-fat, nutrient-dense, cholesterol-free food that encourages breakfast consumption. Studies have found that children who consume breakfast cereal have a higher intake of essential vitamins and minerals including iron, calcium, and B and D vitamins. Beyond the nutrients in the cereal itself, a serving of cereal is an excellent centerpiece for a balanced breakfast that includes fruit and milk. Children and adults alike enjoy the variety, flavors, and textures of cereal. Families benefit from the opportunity to sit down and eat as a family with a convenient, easy-to-serve food.

One 3/4-cup bowl of Kellogg's Frosted Rice Krispies Toasted Cereal contains:

• 30% of the recommended intake of iron
• 25% of the recommended daily intake of vitamins A, B6, B12, C, and E
• 25% of the recommended daily intake of thiamin, riboflavin, niacin, and folic acid
• 15% of the recommended daily intake of vitamin D
• Zero high-fructose corn syrup
• Zero fats

About Kellogg
Kellogg Company is a leading producer of cereal and convenience foods--a company you can rely on for great-tasting, high quality foods. Kellogg was founded in 1906, in Battle Creek, Michigan. For more than 100 years, innovation and their commitment to being the best has guided the company. From being the first company to offer premiums in cereal boxes to being the first to fortify the cereals, Kellogg has historically been a leader in industry, innovation, and marketing.

The founder, W.K. Kellogg, had a strong commitment to nutrition, health, and quality. His vision continues to drive improvement in the products and processes, with the goal of providing great-tasting, nutritious products that meet the most rigorous quality standards.

With more than 100 ready-to-eat cereals around the world, consumers count on Kellogg for great-tasting, convenient, and affordable choices that meet their nutrition needs.